Privacy policy

Last updated 29 July 2026

This site measures how its pages get read, using Google Analytics 4. That means cookies are set in your browser and a limited amount of data about your visit reaches Google. Nothing else is collected, there is no advertising on the site and no data is sold or shared with the ad networks written about here. The detail below is specific enough to check against your own browser.

What Google Analytics collects

The measurement tag with the ID G-2HV7CSJGWZ loads on every page. It records which pages were opened and in what order, how long the page held attention, the referring site or search that brought you, device type, operating system, browser, screen size and language, and an approximate location derived from your IP address — usually accurate to a city or region.

Your IP address is used to work out that approximate location and is not stored in the analytics data afterwards. Google documents this behaviour for Analytics 4, and it is one of the reasons the older “IP anonymization” setting no longer exists as a separate switch.

What the tag does not do here: no advertising features are enabled, no remarketing audiences are built, no user-ID linking across devices is configured, and no demographic reporting is switched on. Nothing on the site attempts to identify you by name.

Cookies actually set

Both are first-party cookies set on the popunder-ads.io domain. You can confirm exactly what is present by opening your browser's developer tools and reading the storage tab — that is a faster check than trusting this paragraph.

Consent, and where this site currently stands

Under the EU ePrivacy rules, analytics cookies normally require consent before they are set, and the tag on this site fires as the page loads rather than waiting for a click. If you are in the EEA or the UK and would rather not be measured, the opt-out routes in the next section work immediately and completely.

A consent mechanism is a known gap here rather than an oversight, and it will be addressed by either a consent banner or Google Consent Mode. This page will be updated on the same day the change ships, and the date at the top will show it.

How to opt out

• Block third-party scripts or cookies for this domain in your browser settings. The site works normally without the tag.
• Install Google's own Analytics opt-out extension, which stops measurement across every site using Analytics.
• Use any mainstream content blocker. Most block the googletagmanager.com request by default, which is worth remembering when reading traffic figures anywhere.

Who processes the data, and where

Google Ireland Limited and Google LLC act as processors for the analytics data, with transfers to the United States covered by the EU-US Data Privacy Framework and Google's standard contractual clauses. Retention for the property is set in Google Analytics itself; the platform allows between two and fourteen months for event data, after which it is deleted automatically. Google's own privacy policy governs what it does with the data on its side.

What this site still does not do

• No advertising is served here, and none of the popunder or popup scripts the site writes about run on it. The advertising disclosure covers the commercial side.
• No accounts, no login, no newsletter, no comment system, no contact form. There is nothing to register for and no database of readers.
• No advertising pixels: no Meta pixel, no LinkedIn or TikTok tag, no remarketing lists.
• Nothing is sold, rented or passed to any ad network named in the comparison.

Other third parties the site contacts

Google Fonts. Typefaces load from fonts.googleapis.com and fonts.gstatic.com, so your IP address and user-agent reach Google when a page renders. No cookie comes from that request. A German court has treated embedding Google Fonts without consent as a privacy problem under the GDPR, and self-hosting the files removes the third party entirely — a change under consideration alongside the consent work above.

The hosting provider. Standard server logs are created when a page is served: IP address, timestamp, requested URL, user-agent, referrer. These come from the host as part of delivering the site, are kept briefly for security and diagnostics, and are not joined to the analytics data.

Sites you choose to open. Outbound links to ad networks, to Google's policy documentation, to measurement firms and to social accounts hand you to those parties, each with its own policy and its own tracking. That includes the AdsCompass links on the comparison, described in the disclosure. Nothing about you is passed to them by this site beyond the ordinary referrer header your browser sends.

Email you send

Messages to the addresses on the contact page arrive in a mailbox and stay there. They are used to answer you and, for corrections, to verify and fix the figure in question. They are not added to a mailing list, not passed to any network, and not joined to analytics data.

Your rights

Under the GDPR and comparable regimes you can ask what personal data is held about you, ask for it to be corrected or erased, object to processing, and complain to a supervisory authority. For analytics data the practical route is faster than a written request: clearing cookies for this domain and using one of the opt-outs above removes the identifier that ties any of it together. Written requests go to [email protected].

Children

Advertising technology is the subject here, and the writing assumes a reader who works in it. The site is not directed at children and collects nothing intentionally from them.

Changes

Any new third-party service, pixel or form gets described here before it goes live, with the date above updated. A policy that describes a site as tracking-free while a tag quietly runs is worse than no policy at all, which is why this page was rewritten the day Analytics was installed rather than a month after. Who maintains the site and on what basis is set out on the about page.